I live and work in Vienna as a consultant in politics and strategic communications. My main focus lies on energy and clean tech issues. But actually there are a lot of different playfields I`m in. Here you´ll find a brief spot on my professional and personal background and some of these fields.
I graduated at the University of Vienna in political science and communication science and worked for different Non-governmental organisations (e.g. GLOBAL 2000, ÖKOBÜRO) on climate and energy issues. An early major impression was the participation at the UN conferences on climate change in Berlin (COP 1 in ´95) and the famous Kyoto (COP 3 in ´97). It gave me the opportunity to see the importance of international collaboration and exchange on the one hand, and on the other the meaning of improving solutions on a regional and local level. I then joined the Green Party in Vienna working in the Vienna city council closely with the head of fraction, Christoph Chorherr.
In these seven years I got the change to initialize and realize ideas and projects on a local level (e.g. Austria´s largest biomass power plant or the Vienna´s first Creative Industries programm). But it gave me the opportunity to follow political communication and campaigning closely on a local, regional, national and international level, too. It´s the bridging of know-how and ideas for a sustainable solutions with politics, markets or networks that I understand as a professional mission. So the analysis and the creation of strategic communication has become one of the major pillars of my work.
In April 2007 I started to run my own business, having the strong belief that there is an enormous potential of “good” ideas, technology and projects to be generated, transferred and implemented in the fields I work in. Although I´m a single entrepreneur I mostly work in networks. I believe in the ability of good social networks focussed on quality first, and on quantity only secondly.
So here are some examples what I´m doing:
Political and strategic consulting
Working with political institutions and parties to either support a strategy process or offer inputs for strategic challenges to a certain problem/question. Using techniques of opposition and opinion research & analysis, recent developments in communication and social science I try to focus on main objectives of a political or strategic challenge. We should understand the complexity of our world, but not lose the big picture politics can create.
Strategic communications
Strategic communications is not only relevant to the political area, but for companies, stakeholders and individuals, too. I´m not primarily into lobbying, but public affairs is a playfield. The communication with target groups, opinion leaders and information hubs and their identification is crucial for reaching strategic goals. Either in online or conventional communication – it´s important how, to whom and what you´re about to transport. And there are you tools we can work with.
Analysis and trend monitoring
Politics and communication are so often reactive and day-to-day focussed. But where is the long time perspective? To set the agenda it´s important to know the trends, scenarios and possible emergence of issues, proposals, conflicts and positions. Where is a wave approaching your spot and how can you identify the best moment to surf on it. Of course this is not only about agenda surfing, but identifiying trends important for your performance.
Know-how transfer
Of course, nearly all of the approaches described deal with information transfer. But I want to stress the importance of projects dedicated to the idea to edit, transfer, integrate knowledge into target groups, markets or societies. This is the major challenge of e.g. clean technology. It takes time and resources to transfer innovations to ones using it. Connecting the right people and ideas is one of the most important objectives we face. But there are creative and efficient instruments and formats to improve the bridging.
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